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Handicraft Marketing Strategies for LGU by Leslie Ann Elazegui Untalan is a document available to read on EtoBox.

What is Handicraft Marketing Strategies for LGU about?

This document summarizes a study on developing marketing strategies and plans to improve the marketability and profitability of products from the Cabuyao Cooperative and Livelihood Development Office (CCLDO) in the Philippines. The study uses the 4A marketing model of acceptability, affordability, accessibility, and awareness as a theoretical framework. The objectives are to analyze the current marketing strategies and customer satisfaction levels, identify relationships between strategies and marketability

Author

Leslie Ann Elazegui Untalan

Language

EN