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What is Mastering Listening Skills for Managers about?

1. Glenn Burkins, the editor of an African American news website, conducted a two-month "listening tour" where he met with readers to understand what they wanted from the site instead of assuming. 2. The readers provided criticism and wanted analysis of news written from a different perspective than traditional media, which surprised Burkins. 3. Listening to customers and employees is a crucial management skill but few leaders are good at it, as paying attention to others requires focusing on their needs

Author

Alex Martinez

Language

EN