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What is Customer Relationship Management in Education about?

This document describes Customer Relationship Management (CRM) systems and their importance for organizations. It explains that a CRM allows for storing and managing customer data in a way that enables personalized service, improves communication, and generates useful reports. The main objective of a CRM is to retain existing customers and increase their profitability by better understanding and satisfying their needs.

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ScribdTranslations

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EN