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What is Service Quality and Brand Trust Impact on Customer Loyalty about?

This study investigates the impact of service quality and brand trust on customer satisfaction and loyalty at Pertamina Hospital in Balikpapan, involving 110 respondents. Results indicate that both service quality and brand trust significantly enhance customer satisfaction, while service quality also positively affects customer loyalty, though brand trust does not have a significant impact on loyalty. The findings suggest that improving service quality is crucial for enhancing customer satisfaction and loya

Author

Cathrine Fionna Bush

Language

EN