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The Opportunities Are Incredible. The Risks Are High. Investment In The Electronic Commerce Industry Isn't For Everybody, But For Those Willing To Put Their Money In This Fast-paced Growth Sector, The Rewards Can Be Immense. In How To Invest In E-commerce Stocks, Research Analyst Bill Burnham, Who Pioneered The Study Of The Electronic Commerce Industry From An Investor's Perspective, Offers The Information And Guidance You Need To Maximize Your Investment Return And Avoid Costly Mistakes. With More Than 100 Charts, Graphs, And Side-bars, And A Clear, Concise Style, Burnham Opens To You A Full Perspective On The Breadth And Depth Of The Industry. You'll Become Familiar With The Five Major Sectors Of The E-commerce Industry: Security, Electronic Payments, Financial Services Software, Business Commerce Software, And Commerce Content. You'll Understand The Structure Of Each And What Sub-sectors It Contains ... Examine An Index Of The Forty-eight Leading Firms In The Industry ... And Learn The Eight Essential Aspects To Consider When Evaluating Each Sector's Investment Possibilities. Most Importantly, Burnham Delineates The Four Commandments For Investing In The E-commerce Community Tha

Author
Burnham, Bill
Publisher
McGraw-Hill Professional
Published
1999
Language
EN
ISBN
9780071370981
Subjects
Marketing, Business, Management

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