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What is Trade vs Consumer Promotion Analysis about?

The document compares consumer and trade promotion results for 2006. It finds that consumer promotion had the highest return (24%) in September, due to a $1.5 cash refund promotion for purchasing all 3 brands. Trade promotion returned 22.74% and was highest in August-September from a promotion of the 1lb box via a 1 with 11 coupon. Sales dipped in May-June with no trade promotions. Trade promotion has a higher overall return than consumer promotion. The notes conclude trade promotions play a significant rol

Author

uddhavkulkarni

Language

EN