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The dissertation explores the impact of influencer marketing on branding within the apparel industry, focusing on how different types of influencers affect consumer behavior, brand perception, and purchase intentions. It aims to provide actionable insights for apparel brands to optimize their influencer marketing strategies by analyzing the effectiveness of various influencer tiers and addressing challenges faced by brands. The study employs a quantitative research methodology, collecting primary data throu
- Author
- udayrajbkj
- Language
- EN