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Management Of Retail Buying (national Retail Federation) by R. Patrick Cash, John W. Wingate, and Joseph S. Friedlander is a book available to read on EtoBox.

What is Management Of Retail Buying (national Retail Federation) about?

There is more to retail buying than simply forecasting consumer demand. The successful buyer employs a complex constellation of skill, art, and careful study to plan and manage the flow of merchandise from the wholesaler or marketer to the consumer. This book contains the combined wisdom, knowledge, and hard-won savvy of three of the world's foremost authorities on managing retail buying, each of whom brought a lifetime of experience to the creation of this third edition of the most important book in every retail buyer's library. This comprehensive volume covers every aspect of retail buying, from targeting desired consumers and purchasing goods tailored to their tastes and needs, to negotiating with vendors, managing inventory, and using computers to expedite the buying process. (Management of Retail Buying) is organized into three parts: The Buying Process, Planning and Managing Merchandise Assortments, and Where and How to Buy. Part I features an overview of the buyer's milieu; a look at how the buying process can be organized and controlled; and in-depth descriptions of the several types of buying groups, how they function, and their similarities and differences. Part II focuse

Author
R. Patrick Cash, John W. Wingate, and Joseph S. Friedlander
Publisher
John Wiley & Sons, Incorporated
Published
1995
Language
EN
ISBN
9780471076407
Subjects
Management, Business

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