About this document

Socially Responsible Marketing Trends by Nabuweya Noordien is a document available to read on EtoBox.

The document discusses the development of socially responsible marketing as a consequence of socio-economic transformation in society. It defines socially responsible marketing as applying commercial marketing principles to influence voluntary behaviors that improve personal and social well-being. The concept has developed as public pressure on companies has increased and businesses must consider their social responsibilities. Socially responsible marketing aims to change beliefs, attitudes, and values to i

Author

Nabuweya Noordien

Language

EN