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What is Bataan Food and Trip Marketing Strategy about?

The marketing plan summarizes the business of Mariveles Food and Trip, which promotes local delicacies and souvenirs from Bataan. Products will be priced using a cost-plus strategy with a 30% markup. Promotions will include paper and online advertisements, as well as discounts and freebies to develop loyal customers. The business will be located in Mariveles town and use customized paper bags for packaging that highlight the local environment and sights of Bataan. The goal is to position the business as the

Author

Shara Mae Garcia

Language

EN