About this document
2016 Rio Olympics Impact on Sponsor Stocks by api-443890793 is a document available to read on EtoBox.
The document analyzes the stock price movements of 11 corporate sponsors of the 2016 Rio Olympics around the opening ceremony date through an event study methodology. It finds: 1) Stock prices of the sponsors had a negative impact leading up to the event date with little movement in returns in the days after. 2) Statistical tests support the semi-strong form of market efficiency, indicating stock prices quickly incorporated publicly available information about the Olympics. 3) While one event alone does
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- api-443890793
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- EN