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Understanding Selective Retention by abhinav sharma is a document available to read on EtoBox.
What is Understanding Selective Retention about?
Selective retention is the tendency for people to remember facts, thoughts, and experiences that are consistent with their interests, values, and beliefs, while forgetting information that does not align. For example, people tend to remember pleasant memories from school and forget negative experiences. In marketing, selective retention explains why consumers remember information that supports their existing views and opinions, while ignoring conflicting information.
- Author
- abhinav sharma
- Language
- EN