Opening book details…
Can I read How Lego Built a Comeback on EtoBox?
How Lego Built a Comeback by Word City New Word City is a business book available to read on EtoBox.
What is How Lego Built a Comeback about?
<p>This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.<p>With children growing up faster than ever and pop culture running rampant, Lego's little plastic bricks were inexorably losing appeal. The Danish toymaker lost its way when it tried to recast itself as a lifestyle brand, but a new leader brought a different vision of the future--and forced his idealistic managers to focus on the bottom line. Here's what
Who reads How Lego Built a Comeback?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Word City New Word City
- Publisher
- Pearson
- Published
- 2010
- Language
- EN
- ISBN
- 9780132475341
- Category
- business
- Subjects
- Business, Leadership
- Updated
- 2026-03-25
More by Word City New Word City
Browse all works by Word City New Word City
Similar books
- The LEGO Story : How a Little Toy Sparked the World's Imagination — Jens Andersen (2022)
- Success Built to Last : Creating a Life That Matters — Jerry Porras, Stewart Emery, Mark Thompson, Jerry I. (2006)
- What Is LEGO? (What Was?) — Jim O'Connor; Who H.Q.; Ted Hammond (2020)
- Mars Mission (Lego Masterbuilders) (Lego Masterbuilders) — Sebastian Quigley (2000)
- Building a History : The Lego Group — Sarah Herman (2012)
- A Million Little Bricks. ; The Unofficial Illustrated History of the LEGO Phenomenon — Sarah Herman (2012)
