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What is Credit Card Market Trends in Vietnam 2024 about?

The credit card market in Vietnam is projected to grow significantly in 2024, with transaction values increasing by 24% and cards in circulation growing by 16%. This growth is driven by targeted marketing towards tech-savvy consumers, particularly Gen Z, and regulatory changes that encourage credit card adoption. However, the rise of Buy Now, Pay Later (BNPL) services and QR payments may pose challenges to traditional credit card usage.

Author

phamtrungthanh.work

Language

EN