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What is BR 2 about?

The document discusses the differentiation between decision and research problems, emphasizing the importance of identifying research gaps for original findings. It outlines strategies for recognizing these gaps through literature reviews, analyzing contradictions, and exploring emerging trends, particularly in the context of food delivery apps and augmented reality in e-commerce. The significance of addressing these gaps lies in enhancing customer experiences and fostering brand loyalty.

Author

NIFI JOLLY

Language

EN