About this document

DJI: A Case Study on Market Leadership by Mohammad Forhad is a document available to read on EtoBox.

1) DJI is a Chinese drone company founded in 2006 by Frank Wang and two classmates from the Hong Kong University of Science and Technology. 2) DJI has become the top drone maker in the world with about 70% of the global market share through establishing technological advantages in areas like flight control systems. 3) Unlike other Chinese companies that grew by catching up to rivals first, DJI has been a pioneer and leader in the drone industry since its founding.

Author

Mohammad Forhad

Language

EN