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What is Beyond Credit Cards A TEP Perspective On Buy Now Pay Later Adoption about?

This study investigates the adoption of Buy-Now-Pay-Later (BNPL) services through a Technological, Economic, and Psychological (TEP) framework, utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) and Self-Determination Theory (SDT). Findings reveal that technological factors like performance and effort expectancy, along with economic flexibility and psychological aspects such as perceived competence, significantly influence consumers

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datnguyen.31241024906

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EN