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What is CRM Implementation in FM Radio Industry about?
This document provides an analysis of Customer Relationship Management (CRM) implementation at two radio stations - 104.0 FM and 92.7 FM. It discusses the key stages in implementing an effective CRM strategy: 1) Define customer actions, 2) Determine customer expectations, 3) Design a customer value model, and 4) Deliver the customer value model. For 104.0 FM, this included understanding customer needs, adjusting programming based in feedback, and providing useful local information. The document also exa
- Author
- sreejatamishra87
- Language
- EN