About this document

PESTEL Analysis of SafeBoda by lj is a document available to read on EtoBox.

SafeBoda started as a motorcycle taxi service in Uganda in 2015 and has since expanded to Kenya and Nigeria while diversifying its services. It has helped professionalize the industry by registering and training riders. Rising fuel prices have squeezed rider profits, so SafeBoda partnered with a fuel company to offer discounts and acquired a digital wallet license to help riders pay for fuel using the app. The government is also working to regulate the growing boda boda industry by registering riders and es

Author

lj

Language

EN