About this document
Unit-V Reference Handout 2026 by Kishor Rathor is a document available to read on EtoBox.
The document discusses various aspects of marketing management, focusing on market environment scanning, socio-cultural dynamics, and corporate social responsibility (CSR). It emphasizes the importance of understanding external factors such as economic, demographic, political, and technological influences on marketing strategies, as well as the need for cultural sensitivity in global business operations. Additionally, it highlights the significance of CSR in ensuring that marketing organizations act as resp
- Author
- Kishor Rathor
- Language
- EN