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What is Enterprise Rent-a-Car Overview and Strategy about?

Enterprise Rent-a-Car was founded by Jack Taylor and is based in St. Louis, Missouri. In 1997, it had over 325,000 vehicles, 3000 locations, $5 billion in assets, and 30,000 employees, generating $3.1 billion in revenue. The company aims to exceed customer expectations by building loyal relationships through fair treatment and meeting customer needs. Its key successes include having neighborhood locations for customer convenience, creating friendly competition between branches, and using centralized compute

Author

uwie

Language

EN