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What is Website Quality about?

This study examines the impact of website quality dimensions on customer satisfaction in business-to-consumer (B2C) e-commerce. The study proposes a research model that customer satisfaction is influenced by three website quality dimensions: system quality, information quality, and service quality. System quality is measured by website design and interactivity. Information quality is measured by informativeness and security. Service quality is measured by responsiveness, trust, and empathy. Data from 297 on

Author

Thomas T Paikada

Language

EN