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Fine-tuning Keyword Match Types by Luhazi Jorse is a document available to read on EtoBox.
What is Fine-tuning Keyword Match Types about?
This document provides an overview of a module on improving search campaigns. It discusses using keyword match types like broad, phrase, and exact matches to control which keywords trigger ads and increase relevance. Broad matching by default can show ads for irrelevant searches, while phrase and exact matches allow finer control by requiring the full keyword or phrase. The key learnings are that match types help choose specific searches to trigger ads while blocking ads for unrelated terms.
- Author
- Luhazi Jorse
- Language
- EN