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Entering Emerging Markets : Motorola's Blueprint for Going Global by Guenter Schoenborn is a nonfiction available to read on EtoBox.

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At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging

Who reads Entering Emerging Markets : Motorola's Blueprint for Going Global?

Author

Guenter Schoenborn

Publisher

Springer Berlin · Heidelberg

Published

2006

Language

EN

ISBN

9786610613106

Category

nonfiction

Subjects

Business, Management, Finance