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Optimizing User Signup Growth by Andrew Chen is a document available to read on EtoBox.

What is Optimizing User Signup Growth about?

This document provides an introduction to growing user signups through analytical thinking and data-driven optimization of product signup flows. It discusses modeling the signup process as a series of steps with completion rates to identify bottlenecks. Two examples are given of hypothetical products - DailyDiary, a diary website, and TeamShare, a collaboration tool. For DailyDiary, the original long signup flow is modeled and an alternative shorter flow is proposed to improve conversion rates. The document

Author

Andrew Chen

Language

EN