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What is Zara: Success, Strategy, and Sustainability about?

Zara is a global apparel brand and retail chain founded in Spain in 1975. It has over 2,600 stores worldwide and is known for its fast fashion business model. Zara designs over 12,000 new products annually and has a very short production cycle of only 15 days from design to store shelves compared to an industry average of 6-9 months. This allows Zara to be highly responsive to the latest fashion trends. Zara

Author

Ayushi Gupta

Language

EN