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What is Digital Strategies in International Business about?

Digital technologies are changing how businesses strategize and organize internationally. While digitalization enables new opportunities, barriers across national borders persist. The study examines how businesses develop digital and internationalization strategies together in response to differences in national contexts. It outlines three digital strategies - owning digital platforms, participating in platforms, and transforming traditional businesses - and discusses their interdependence with internationa

Author

dasniel3

Language

EN