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Eco-Innovation and Green Branding Insights by Jatin Singh Bhati is a document available to read on EtoBox.

What is Eco-Innovation and Green Branding Insights about?

The article evaluates the perception of eco-innovation and green brands in Slovakia, emphasizing their relationship with sustainability. It employs the Kano model and cluster analysis to assess customer opinions on various parameters related to eco-innovation. The findings suggest that understanding consumer preferences is crucial for promoting green products and enhancing brand image in the context of environmental awareness.

Author

Jatin Singh Bhati

Language

EN