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Atul Motors: Maruti Suzuki Layout Sketch by nikhu_shukla is a document available to read on EtoBox.
This document provides an overview of consumer behavior and factors that influence buying decisions. It discusses the consumer buying process, which involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines major factors like cultural, social, personal, and psychological that shape consumer behavior. Specifically, it examines how reference groups, family, roles and status, age, occupation, economic circumstances, lifestyle, p
- Author
- nikhu_shukla
- Language
- EN