Can I read Customer-Centric Culture in Services Marketing on EtoBox?

Customer-Centric Culture in Services Marketing by Ari Tristianto is a document available to read on EtoBox.

What is Customer-Centric Culture in Services Marketing about?

This article argues that a genuinely customer-oriented organizational culture is crucial for success in services marketing. The author identifies several traits that represent such a culture, including placing high priority on customer needs and continuously measuring customer satisfaction. A customer-oriented culture is especially important for service firms given the intangible and heterogeneous nature of many services. The article also discusses challenges in developing a customer-focused culture and imp

Author

Ari Tristianto

Language

EN