Can I read Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization (Jossey Bass Business and Management Series) on EtoBox?

Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization (Jossey Bass Business and Management Series) by Nancy Tennant Snyder; Deborah L. Duarte is a book available to read on EtoBox.

What is Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization (Jossey Bass Business and Management Series) about?

<p><i>Strategic Innovation</i> offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.</p> <p>Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—<i>Strategic Innovation</i> shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written

Author

Nancy Tennant Snyder; Deborah L. Duarte

Publisher

Jossey-Bass [Imprint] John Wiley & Sons, Incorporated

Published

2003

Language

EN

ISBN

9780787971946

Subjects

Management, Business, Economics