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What is Marketing Mix Analysis of Nestomalt about?

This document discusses the role and functions of marketing for organizational success. It begins by providing background on Nestle Lanka PLC, outlining its history, vision, mission and key product portfolio categories including dairy, beverages and food. It then defines marketing according to Nestle Lanka and discusses the key functions and activities of marketing. Specifically, it examines the Nestomalt brand under the marketing mix concept, analyzing its product, price, place and promotion strategies. It

Author

Samitha Abeysinghe

Language

EN