About this document
Consumer Preferences: Online vs Offline Shopping by Lakshay Garg is a document available to read on EtoBox.
The document is a project report on a study of consumer preferences towards online and offline shopping. It includes an introduction outlining the topic and rationale for choosing it. The objectives of the study are to compare online and offline shopping, analyze factors influencing consumers to switch between the two, and determine which type of shopping consumers prefer. The research methodology discusses sampling 150 consumers and using simple percentages to analyze responses. The report also provides an
- Author
- Lakshay Garg
- Language
- EN