Can I read Million dollar cup of tea : what you can learn from a mother-daughter team who turned a simple idea into Oregon Chai, a $75 million business on EtoBox?

Million dollar cup of tea : what you can learn from a mother-daughter team who turned a simple idea into Oregon Chai, a $75 million business by Tedde Mcmillen is a book available to read on EtoBox.

What is Million dollar cup of tea : what you can learn from a mother-daughter team who turned a simple idea into Oregon Chai, a $75 million business about?

<p>Million Dollar Cup of Tea ® is all that-and more. It's the true life story of a mother-daughter entrepreneurial team who built a business in completely unfamiliar terrain and sold it less than a decade later for $75 million. Heather, a college student at the time, discovered and fell in love with an ancient spicy, milky tea called chai while hiking in the Himalayas. She and her mother took the drink, brewed up a classic kitchen start up, and brought this unheard of drink to the American market. Find out how the now famous brand almost collapsed before it actually started and how partnerships, cleaver branding, and strategies led to a 430% growth rate.</p>

Author

Tedde Mcmillen

Publisher

El Monte, CA: WBusiness Books

Published

2008

Language

EN

ISBN

9780832950223

Subjects

Economics, Management, History