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What is Understanding Attitude Strength Functions about?

The strength of an attitude predicts how likely it is to influence behavior. Attitude strength involves importance/personal relevance, knowledge about the attitude object, and experience with the attitude object. Attitudes serve four functions: knowledge, to help understand the world; self/ego-expressive, to communicate identity; adaptive, to fit into social groups; and ego-defensive, to protect self-esteem. An example shows how attitudes about patriotism in Britain fulfill these functions in social interac

Author

JoanneVivienSardinoBelderol

Language

EN