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Marketing Analytics Roadmap : Methods, Metrics, and Tools by Jerry Rackley is a nonfiction available to read on EtoBox.

What is Marketing Analytics Roadmap : Methods, Metrics, and Tools about?

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire--and keep--more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide yo

Who reads Marketing Analytics Roadmap : Methods, Metrics, and Tools?

Author

Jerry Rackley

Publisher

Apress, Berkeley, CA

Published

2020

Language

EN

ISBN

9781484202593

Category

nonfiction

Subjects

Management, Science, Business