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Millennial Rules : How to Connect with the First Digitally Savvy Generation of Consumers and Employees by T. Scott Gross is a book available to read on EtoBox.

What is Millennial Rules : How to Connect with the First Digitally Savvy Generation of Consumers and Employees about?

In today's digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumersbearing the mantra my way, right way, why pay?”want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don't want help, they expect the sales staff to be invisible.In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials'expectations to make the salewithout resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, How can you disappear and still deliver quality service?” The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generatio

Author

T. Scott Gross

Publisher

Allworth Press

Published

2013

Language

EN

ISBN

9781621534235

Subjects

Marketing, Business, Christian