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What is Retail Strategies and Market Dynamics about?

This document outlines the syllabus for a course on retail strategies. The syllabus covers several topics related to developing retail strategies including an introduction to retailing, changing retail paradigms in India, strategic process planning, building competitiveness, customer relationship management, financial strategy, pricing strategy, location strategy, and growth strategies. Suggested reading materials are also included at the end. The overall aim of the course appears to be providing students w

Author

ravindramahadurage

Language

EN