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Customer Behavior in Service Marketing by Sruthy Krishna is a document available to read on EtoBox.

What is Customer Behavior in Service Marketing about?

The document discusses customer behavior in service marketing, including how consumers seek, choose, experience and evaluate services. It covers the three stages of the consumer decision making process - pre-purchase, service encounter, and post-purchase. Finally, it analyzes how customers evaluate service quality based on whether their expectations are met or exceeded during the service encounter.

Author

Sruthy Krishna

Language

EN