About this document
Overview of Marketing Strategy by Robin Palan is a document available to read on EtoBox.
The document provides an overview of marketing strategy, discussing key elements like product/market selection, price, distribution, and communications. It notes that strategy occurs at multiple levels, from corporate to departmental. The marketing mix of product, price, place, and promotion is discussed in depth, with factors that influence each element and different strategies outlined. Product/market selection criteria and segmentation bases are covered. The document provides high-level information on de
- Author
- Robin Palan
- Language
- EN