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What is Raja Condom Success vs. Maya Decline about?

Population Services International (PSI) launched two family planning products in Bangladesh - Raja condoms and Maya oral contraceptives. While Raja sales steadily increased over six years, Maya sales sharply declined. Though both used similar marketing strategies, Maya was perceived differently - as a powerful drug rather than a consumer product. Suggestions to improve Maya sales included educating local medical providers about it, slightly increasing its price to provide profit to distributors, addressing

Author

pujithamuramalla

Language

EN