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What is Lux Soap Brand Audit Overview about?

Lux soap was first introduced in 1964 in Pakistan and has since expanded internationally. It is known for introducing sunscreen soap. Lux targets multiple customer segments with its new sunscreen formula soap. The brand focuses on promoting beauty and sun protection benefits. It uses celebrity endorsements from various countries to appeal to different markets. Lux soap is positioned as affordable yet high quality product that targets urban and sub-urban middle class consumers.

Author

poomykhan

Language

EN