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What is Marketing Organisation Frameworks Explained about?

The document discusses marketing organizations and their structures. A marketing organization is a framework for planning and making decisions around key marketing activities. There are several patterns of marketing organization, including functional (divided by specialized marketing functions), product-based (groups similar products under product managers), customer-based (groups customers with similar needs into markets), geographic-based (divides national markets into regions served by regional sales tea

Author

pranavnair

Language

EN