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How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan by Westwood, John is a business book available to read on EtoBox.
What is How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan about?
<p><i><b>How to Write a Marketing Plan</b> </i>provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. <br><br>Fully updated for 2019, this 6th edition now features even m
Who reads How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Westwood, John
- Publisher
- Kogan Page Publishers;Kogan Page Limited
- Published
- 2019
- Language
- EN
- ISBN
- 9780749484835
- Category
- business
- Subjects
- Business, Marketing, Self Help
- Updated
- 2026-03-24
Other editions & translations
- How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success Book 152) (2019)
- How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success) (2019)
- How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals, 7th Edition (2022)
- How to Write a Marketing Plan (Creating Success) (2016)
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