About this document
Corporate Image & Customer Loyalty in Mobile Services by Kazi Munna is a document available to read on EtoBox.
1. The research studied the relationship between corporate image and customer loyalty in mobile communications service markets in Korea. 2. It found that a positive corporate image encourages customer loyalty, and that price tends to stimulate loyalty when the service quality is high. 3. Additionally, factors like service quality, customer satisfaction, service recovery, price fairness, and word-of-mouth recommendations were found to influence customer loyalty.
- Author
- Kazi Munna
- Language
- EN