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What is Technology Acceptance Model Extension about?

This article presents a theoretical extension of the Technology Acceptance Model (TAM), termed TAM2, which integrates social influence and cognitive instrumental processes to explain perceived usefulness and usage intentions. The authors conducted four longitudinal field studies across different organizations, demonstrating that both social influence and cognitive factors significantly impact user acceptance. The findings contribute to understanding user adoption behavior and provide a foundation for future

Author

teotzin.pruneda

Language

EN