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Technology Adoption in Indian Banking by kaanthikeerthi is a document available to read on EtoBox.

What is Technology Adoption in Indian Banking about?

The document discusses convergence in the Indian banking industry towards technology-driven products and services. It notes that banks like Axis and ICICI have recently introduced products focused on mobile, tablet, and multi-channel banking. However, it questions whether Indian customers are ready to adapt to these significant changes. The study aims to identify critical barriers to customer adoption of new financial technology products and measure acceptance levels. Through surveys of bank employees and c

Author

kaanthikeerthi

Language

EN