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Internal Competition In a fiercely competitive coffee industry, companies attract customers through discount promotions and advertising campaigns. However, this can cause customers and suppliers to switch to rival companies if they do not feel they are receiving enough value. With low barriers to entry and switching costs, more brands like Starbucks, Trung Nguyen Legend, and The Coffee House enter the market as competitors to Highlands Coffee. Starbucks is the largest coffee shop chain in the world, operati

Author

Tú Phan Thị Thanh

Language

EN