About this document
Changing Business Objectives in GA4 by Anuja Baiju is a document available to read on EtoBox.
Google Analytics is a free web analytics service that tracks website and mobile app performance, providing insights from various traffic sources. The latest version, Google Analytics 4 (GA4), introduces an event-based data model and a new account structure, allowing for unified tracking of both web and app data. Setting up GA4 involves creating a property, installing a tracking code, and configuring data streams to collect user interaction data effectively.
- Author
- Anuja Baiju
- Language
- EN