Can I read One up - Creativity, Competition, and the Global Business of Video Games on EtoBox?

One up - Creativity, Competition, and the Global Business of Video Games by Joost Van Dreunen is a nonfiction available to read on EtoBox.

What is One up - Creativity, Competition, and the Global Business of Video Games about?

What explains the massive worldwide success of video games such as Fortnite , Minecraft , and Pokmon Go ? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies su

Who reads One up - Creativity, Competition, and the Global Business of Video Games?

Author

Joost Van Dreunen

Publisher

Columbia Business School Publishing

Published

2020

Language

EN

ISBN

9780231197526

Category

nonfiction

Subjects

Management, Business, Management & Leadership